Google Ads, formerly called Google Adwords, is an online advertising platform created by Google specifically to help businesses reach their target audience and drive sales.

Essentially, advertisers can create targeted campaigns within Google Ads, bidding on select keywords, topics & relevant placements that resonate with their objectives to optimise conversion gains & ROI metrics even in competitive niches.

Whenever someone searches online for something related to the keywords your business has targeted (or browses around other popular digital platforms like YouTube or Gmail inbox).

They will likely see ads relevant to your business. This puts your brand in the foreground, enabling only the most effectively matched prospects to advance through sales funnel journeys aimed at converting them.