About us

Who We Are

RZ Digital is a South African AI automation and performance-marketing partner. We build POPIA-aware, always-on systems that turn slow, manual workflows into measurable growth. Our promise is simple: smarter marketing, measurable results.

What We Do

AI WhatsApp Sales & Support Agents: instant lead handling, FAQs, bookings.
AI Virtual Receptionist (Phone): no missed calls; after-hours coverage and smart escalations.
AI Lead Reactivation & Nurturing: revive dormant leads; automatically qualify new ones.
Website Chatbots: convert cold traffic and handle enquiries 24/7.
Reviews & Reputation Management: request, respond, and showcase social proof at scale.
Media Buying & Measurement: Google, Facebook, TikTok; Tag Manager, GA4, Looker Studio dashboards.

Why Brands Choose Us

Local-first & POPIA-aware: built for SA channels, compliance, and buyer behaviour.
Fast Time-to-Value: deploy practical wins in days, not months.
Integrated Stack: AI agents + paid media + tracking for end-to-end performance.
Transparent Reporting: dashboards that show exactly what’s working.

Proof of Impact

iWYZE (Car Insurance) - Google Smart Display
Shifted from manual display to Smart Display with Target CPA: +68% CTR, –78% CPA, +562% conversion rate.
Old Mutual — Tax-Free Savings Account (TFSA), Performance Max
Full-funnel PMax approach: +185% TFSA sales, +260.75% impressions.
Pineapple (Car Insurance) - TikTok Lead Ads
Creative mix (video, static, carousel) for scale and efficiency: +1045% leads, –69% CPL in two months.
Old Mutual Online Wills - Full-Funnel (YouTube + PMAX + Search)
Launched and educated a traditional market digitally: +192% website traffic, +40% registrations, +17% will completions, +34% policy sales.
Old Mutual Funeral Cover - TikTok Smart+ (Cost Cap) vs BAU
Smart+ automation outperformed manual setup: –12% CPL, +3% ROAS, 96% Sales Efficiency.

Our Values

Innovation: practical AI, not hype.
Transparency: honest, data-backed communication
Results-Oriented: outcomes that move the bottom line.
Local Expertise: solutions tailored to South African realities.
Empowerment & Integrity: long-term partnerships built on trust.

How We Work

Discover the bottlenecks → Design the blueprint → Build & integrate → Launch & optimise.
Clear goals, fast pilots, measurable next steps.

CirroAds product illustration showing campaign metrics

What Are Google Ads?

Google Ads, formerly called Google Adwords, is an online advertising platform created by Google specifically to help businesses reach their target audience and drive sales.

Essentially, advertisers can create targeted campaigns within Google Ads, bidding on select keywords, topics & relevant placements that resonate with their objectives to optimise conversion gains & ROI metrics even in competitive niches.

Whenever someone searches online for something related to the keywords your business has targeted (or browses around other popular digital platforms like YouTube or Gmail inbox).

They will likely see ads relevant to your business. This puts your brand in the foreground, enabling only the most effectively matched prospects to advance through sales funnel journeys aimed at converting them.