WE OFFER

GOOGLE ADS SERVICES

That deliver a high return on investment.

We optimise your Google Ads campaigns consistently, allowing you to focus on running your business. While experiencing breakthrough growth & returns from Google advertising, with peace of mind.

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Our seasoned team creates, manages, and optimises Google Ads campaigns, ensuring your brand reaches the right audience at the right time.

What Are Google Ads?

Google Ads, formerly called Google Adwords, is an online advertising platform created by Google specifically to help businesses reach their target audience and drive sales.

Essentially, advertisers can create targeted campaigns within Google Ads, bidding on select keywords, topics & relevant placements that resonate with their objectives to optimise conversion gains & ROI metrics even in competitive niches.

Whenever someone searches online for something related to the keywords your business has targeted (or browses around other popular digital platforms like YouTube or Gmail inbox).

They will likely see ads relevant to your business. This puts your brand in the foreground, enabling only the most effectively matched prospects to advance through sales funnel journeys aimed at converting them.

CirroAds product illustration showing campaign metrics

What Are Google Ads?

Google Ads, formerly called Google Adwords, is an online advertising platform created by Google specifically to help businesses reach their target audience and drive sales.

Whenever someone searches online for something related to the keywords your business has targeted (or browses around other popular digital platforms like YouTube or Gmail inbox).

At RZ Digital, our expert team helps brands manage better-performing campaigns even when faced with tough competition.

We work with precision and accuracy, assisting clients in capturing consumer intent across any vertical. So that businesses can stay ahead of the curve and achieve maximum ROI.

We optimise ad campaigns and boost lead generation capacity seamlessly without unnecessary guesswork but driven by data insights guiding effective decision-making.

So what are you waiting for? Contact us today, and let’s start working together on an optimised campaign that drives conversions and maximises impact while scaling naturally over time.

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How Google Ads Work?

Google Ads is a pay-per-click (PPC) advertising platform that enables businesses to display ads on Google search result pages, as well as other sites and platforms in the Google Display Network.

Advertisers are charged only when their ad is clicked by a user, through a bidding process against keywords for specific target audiences.

Alphabet’s machine learning systems determine the maximum bid and ad placement during the auction process based on expected click-through rates, relevance & engagement factors aligned against the targeted audience.

Generally speaking, advertisers create campaigns within Google Ads and structure them around ad groups that include relevant keywords or topics based on their goals, with the scale factor being crucial in reaching the desired target audience size while keeping a positive ROI in check.

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Why Choose Google Ads (Adwords)?

At RZ Digital, we specialise in helping South African businesses succeed with digital marketing strategies.

We have seen firsthand how Google Ads can transform a business's online presence and increase its leads and sales in less time.

But before we dive deep into how choosing Google Ads could change your life as a passionate entrepreneur driving economic growth in our beautiful country, let me start by sharing an amusing anecdote with you:

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How Our Google Ads Service Works

At RZ Digital, we take care of everything from creating eye-catching ad copy and deciding on keywords to target to monitoring progress with an eagle eye for detail.

We use data-driven insights from analytics to determine which campaigns work best for our clients to get the best return on ad spend (ROAS).

Our experienced team ensures every campaign is optimised consistently for peak performance.

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How much does a Google ad cost in South Africa?

The cost per click (CPC) on a Google Ad depends on various factors such as competition levels, target audience location and industry-specific pricing models.

However, the minimum spend requirement is R50 ($3 in USD currency) per day, as set by our friends over at Google. It is important to remember this differs from what you will be billed each day, but instead marks the minimum amount required if ads get served.

Having said that, many local variables come into play, which may impact pricing. Making it advisable before starting any campaign to talk with us here at RZ Digital.

We can advise further based on strategy, market circumstances and business-specific needs.

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What’s the difference between Google Ads and SEO?

Google Ads is about instant visibility via advertising, while Search Engine Optimisation (SEO) is a long organic play for gaining more visibility through improved website content on multiple search engines such as Google, Yahoo or Bing.

While both strategies work towards improving online presence and increasing engagement with your audience, there is a clear distinction in the way each goes about it.

With Google Ads, you leverage keyword-specific targeted ads to attract an interested audience. While SEO builds gradually over time by improving one’s website and creating quality content, this helps websites rank higher in organic SERPs.

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Benefits of Google Ads

Targeting The Right People

Google Adwords allows you to target particular audiences based on demographics such as location, interests (for example, South Africa vs England soccer fans), and behaviour (online shopping habits).

Cost-Effective

Advertising on platforms like TV or radio can be cost-prohibitive for most small modern-day businesses with big dreams.

But Google Ads is the happy sauce, it provides a budget-friendly way for online advertising while being practical enough to reach the right people over time.

Reaching More People

Google Ads places your business in prime visibility spots, especially if people are searching for terms directly related to what you offer.

This enables you to reach the right customers at the right time when they are actually looking for your product or service, which makes search engine traffic so